Retail Therapy…

I need it a lot!  Long time friend and owner of Salty Girls Amber Barron is always there to lend a hand when I’ve just got to have it (she’s really good at helping me figure out what “it” is!!).  I am so intrigued by people who are brave enough to start and run small businesses whose center is their life passion.  Amber is that person sooooo, I asked her to get on board with my questions and tell me what drives her and why retail??!

Amber and Cat

CG:  Why retail??!

AB:  I started out as a buyer for women’s surf apparel and swimwear.  It is most definitely one of my favorite parts of retail, however, I was missing the customer service aspect.  Seeing someone enjoy their purchase and feel great in what they are wearing is such a rewarding feeling, especially when it comes to swimwear!

CG:  What is your favorite item/items to sell and why??

AB:  Swimwear!  I have a slight obsession with a great bikini ever since I was a little girl!  I really enjoy helping women feel comfortable when it comes to choosing the right style for them.  Everyone has concerns and “problem” areas and my goal is to always find that one suit that makes them feel great!

CG:  What are your primary influences that shape the way you stock Salty Girls??!

AB:  Charleston is such a great area when it comes to fashion and southern culture.  I think we have some amazing local retail boutiques, but I wanted to add something different.  Almost all the brands in Salty Girls are out of California.  Those brands personify that laid back beach lifestyle that I love for Salty Girls!  I like that our clothing is very casual and easy to wear!

CG:  Who is your ideal customer??!

AB:  I can honestly say all of our customers are happy, loving life, grateful for each day kind of girls!  Big smiles and tan lines!!  Salty Girls is a fun, happy & inviting place and I think our customers reflect that vibe as well!

CG:  If you could collaborate with one fashion designer, model, photographer, etc…who would it be??!

AB:  Absolutely Rebekah Steen from Goldfish Kiss!  She is the definition of GIRL CRUSH!

CG:  Tell me about your Volcom events this weekend!

AB:  Salty Girls and Volcom Women’s are teaming up  this weekend for some fun and fashion!  Tonight from 6-8pm we will have live music, jewelry by Thistle & Thatch, art by Jenn Pendergrast from Pula Kahula Designs and will be sipping on Friday night cocktails!  We are also showcasing Summer 2015 for everyone to get a sneak peek at the amazing items we will have in the store moving into next season.  All Volcom Women’s will be 20% off all weekend!  Saturday we are doing a free gift with purchase of any Volcom item!

Volcom Event

We are looking forward to a fun weekend with our amazing customers and friends!

Salty Girls
976 Houston Northcutt Boulevard
Mount Pleasant, South Carolina 29464


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